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Recent years have provided plenty of surprises in terms of web application development. They mainly had the same purpose: to connect people and businesses can find in one end and another of the Earth. Of course, social networks are a good way to open doors.
Today, social networks are used more by young people. In general, most of the public or rather, the users are aged between 14 and 35 years. For this reason, advertising agencies, advertisers have neglected the social networking site, in part because it is not the target audience, the public asset.
Time passed, and now most large companies are present in one way or another on social networks. Websites of major companies and corporate America Fortune (F100 for short) are mostly optimized for social networks.
However, business promotion using social networking sites have their advantages and disadvantages. However, any SME or business can be promoted in this way, and still are some useful tips for a beginner who wants to promote your business using social networks (at least initially).
Start by making yourself an account on Facebook and one on Twitter.
Facebook account can be a good way to get in touch with other professionals or experts in the field that enable you and your company. In addition, it offers the opportunity to find new business partners in the area.
On the other hand, will help Twitter account to post news and updates faster your company. It is very important to interact first with two different categories of users: those who can become your loyal customers and others with whom you fruitful partnerships.
On the other hand, will help Twitter account to post news and updates faster your company. It is very important to interact first with two different categories of users: those who can become your loyal customers and others with whom you fruitful partnerships.
Make sure your business is online, and that means to have a "corporate website" for your company, i.e. a presentation site, along with information about your company, contact information and other important details about the company. Create a separate space on your company's website where visitors will be directed to your profiles on social networks.
Do not limit yourself to using Facebook and Twitter only. This may be just the beginning. YouTube and LinkedIn, although different, may represent a solution to get free advertising, but also a certain prestige.
Social media is everywhere now. We see it in posts on blogs, Twitter feeds of news programs are integrated in the last month before mother and made an account on Facebook! But social media is useful to your business? Even if not all companies will use social media in the same way all can benefit by using them.
Here are four ways in which any business can gain benefits by using social media:
1. Know your audience well
Social media is full of groups, fan pages and other things that are finding an audience interested in what you said / to sell a relatively easy process. But many social networks, how do you know which is the favourite of your potential customers? Some resources you can use for this are:
- · Use the search function on Twitter to see what people are talking about a subject or industry in which your business belongs.
- · Do yourself a Facebook account (if you do not have one) and search for relevant groups and pages. Find groups and pages on the same topic that interests you and you and watch how users interact.
- · Forums are old-school, but can be a tremendous resource to see which sites are getting into users. Forum may be the place where you will find public or tool that will direct you to the location.
After you've found sites that get people interested in your market segment, try to interact with your audience. For many businesses, Twitter and Facebook are ideal for beginners, but it would be good sites to find niche social networking. We can help you explore the possibilities offered by social media, just contact us and we'll provide the best online marketing specialists.
2. Build your reputation
Here are some tools you can use to monitor your online reputation evolution and hardening them to take necessary measures:
- · I'll repeat, use the search function on Twitter to see all conversations that relate to your brand
- · You can set your account, Google Alerts for your brand and your key words to see what is happening online about your area of activity
Monitoring and strengthening your company's reputation is one of the main reasons why you should use social media. If you get any negative feedback then you can take action quickly to prevent serious escalation of the situation.
3. Promotions
Promotions are not new on the internet but with social media to reach new levels. If you ask the right message to the appropriate channel can influence a large mass of people. The key is to already have many connections, especially with people who are willing to give further information. As a promotion to be successful in social media should have a clear plan and many relationships online. If you send a tweet of the 30 followers of yours do not have anything. That's why you need experts in social media and online marketing to make sure that your message reaches more people and, most importantly, your target audience.
4. SEO and traffic benefits
Social media can be a great tool in generating traffic to your website. Not always generate traffic that could translate into sales, but make your site a topic of conversation, brings recognition and authority and this will bring you sales. Social Media is a good way of building links. When a page is promoted on multiple social networks, people will put links to it. All these links can help you climb the results pages of search engines and improve your site's authority.
As I mentioned at the beginning of this post, not all companies will use social media in the same way, but all companies can take advantage of this in one way or another. Some things that you can start to strengthen your online presence:
· If your site has a blog, you have to do one. Blogs are the place to generate content that will be promoted in social media and is a way to interact with your customers.
· Use Twitter and Facebook for your business advantage. Put in links to your business profile pages.
· Do not limit yourself to Facebook and Twitter. Explore all social networking sites and social bookmarking to bring links to your site and to increase your visibility.
Always you can do more, but these four points are a good place to start. If you wish to create a sustainable and respected in this company should contact our specialists in Social Media Marketing, we are the ones who can help you reach your target and get the real benefits for your business.
